Sleazy Internet marketing

I was looking for some information on Norton Lures so of course I do a Google search for ‘Norton Lure’. From the top listing:

In the area of soft baits, one of the more innovation baits is the Norton Lure. The Norton Lure’s popularity is proof of this. Why is the Norton Lure so popular? The answer is simple. The Norton Lure is different than most soft baits.

Aside from the Norton Lure, another interesting soft bait is the new, patented Walking Worm – from NGC Sports – a world leader in the development of scientific fishing lures. NGC Sport’s Walking Worm is extremely unique because it utilizes a patented design concept of…

The rest of the article is about the Walking Worm.  So, why is this ‘review’ of the Norton Lure sleazy? Well, in a very brief article the keywords ‘Norton Lure’ is included nine times with internal links  back to the company that makes the Walking Worm.Smart, but sleazy and dishonest.

In effect, what this marketer has done is steal Norton’s brand value by hijacking their key words and redirecting people looking for Norton Lures to the Walking Worm.This not only steers Norton business to the Walking Worm, but lessens the value of the Norton brand.

If I was Norton, I would send a cease and desist letter and then I would begin efforts to ensure my brand was properly represented in the top ten Google listings.