Buc-ees and TDECU join for huge gas/checking promo
If you are like me, then the price of gas can have a large dampening effect on your outdoor activities. It takes a not insignificant amount of gas to fuel my outdoor excursions and when gas is $4.00 a gallon I simply can’t take 30 mile round trips to the refuge or 40 mile trips to the beach everyday, or even several times a week. Even at $2.50 I have to cut back more than I like.
Well, if you’ve been feeling the pinch of rising gasoline prices over the past couple of months, take note:
I’m tellin’ ya, times are hard and thirty cents a gallon is not chump change. I don’t know how many people will rush out and get a checking card from TDECU — a lot I bet — but with just the current TDECU card holders flocking for cheap gas you are not going to be able to get into a Bucees during the month of October.
I’m predicting this promotion will be a great success for TDECU and Bucees.
UPDATE: The response to this post has been incredible. People really care about the price of gasoline. Watching all the traffic flow in has led me to thinking about the size of this promotion which leads an inquisitive mind like mine to thinking about the cost of the promotion.
Using a couple of different estimations, I think it is safe to say the promotion has a price tag of at least 1 Million Dollars; if not much more, depending on how much gas Beaver sells during October. I think Beaver will be able to sell as much gasoline as he can get his hands on, which I hope doesn’t turn out to be a problem.
I don’t know how much, if any, of that money will actually come out of someone’s pocket or if it is taken as lost profit, but that is not the point. The point is that whatever the cost of the promotion, it is the equivalent of money being injected back into the local economy. Money that would normally go in Beaver’s pocket is being left in the customer’s pocket. Many people taking advantage of the savings will be small business owners who have three or four vehicles they have to fill up a couple of times a week. Like I said before, the savings on this promotion are significant. This is real economic stimulus they way it should be practiced.
For the average person who can take advantage of this promotion, the economic stimulus received from buying your gas from Buc-ees during the month of October will dwarf any stimulus you will ever receive from the government.
Thanks for the post, Don – we’re excited about it as a company and I know I am personally. Any extra excuse to go in and get beaver nuggets is a good thing.
No problem. I’ve been hard on Bucees before and I like to give credit where credit is due. Of course I love my credit union. You guys are great!
WOW! I am not a member… but this might make me join. LOVE my Buc ees… my bank? Not so much.
Switching from a bank to a credit union is a no-brainer even without the Bucees gas discount
Edward Speed Hi! My name is Ed Speed and I am the CEO of the credit union (TDECU) that is participating with The Beaver in giving Beaver fans in our area of Texas a 30 cents/gal discount on gasoline at some of the Buc-ees stores in October. We did not intend for this to go public yet but it did. (http://gct.gulfcoasttexas.us/2009/08/26/buc-ees-and-tdecu-join-for-huge-gaschecking-promo/)
TDECU and “The Beaver” are old friends. When they had their first store and we we had just one branch we placed their first ATM machine for them. We have kind of grown up together.
We have been looking for a way to reward their loyal Beaver fans and they wanted to thank our members. Buc-ees will be picking up 15 cents/gal and we will be picking up the other 15 cents/gal. Just swipe the TDECU debit card and the price drops right there at the pump-EVEN BEFORE you start pumping. No gimmicks – there is real.
Thanks for stopping by Mr. Speed. I’m sorry to scoop your promo ad but the PDF arrived in my mailbox and the news was too good to ignore.
Best of luck with the campaign.
OK – is this true???? There’s nothing on tdecu.org or the bucees website.
Absolutely true. I also put up a reply on the Buc-ees facebook “fan” site. http://www.facebook.com/search/?q=bucees&init=quick#/bucees?ref=search&sid=1303993511.1942326799..1
Also, see my response above.
Don C – please don’t apologize for the “scoop.” We are honored that people are excited about this. Unlike credit cards that give gas discounts when you get your statements, this is “instant reward.” If the price at the pump is, let’s say for example, $2.39, when the card is swiped at the pump, the price drops to $2.09 – before you even start pumping.
So this is not honoured at the Alvin location?
Only the locations published. Buc-ees has some stores that are “branded” with proprietary gasoline brands such as Chevron, Shell, Conoco, etc. We are not allowed by those companies to offer this to our members.